Why the APSKIN Founder Prioritizes Affordability and Accessibility for the Skincare Brand

In contemporary urban jargon, “basic” means to be uninteresting, unoriginal and simply unexceptional. However, Dr Vincent Candrawinata told the Independent Pioneers ​podcast that his goal was for his APSKIN brand to become the ultimate “staple skincare brand”.

He explained that being basic meant being beneficial for all skin types, from pubescent teenage skin to fragile mature skin. More importantly, it means being financially accessible to everyone.

“I remember when I first came to Australia as a student. Coming from Indonesia where there is a lot of humidity, my skin really suffered. But as a student, I didn’t have a lot of money, so buying big brand skincare was not affordable for me. » ​said the founder and technical director of the brand.

“When I first created APSKIN, I wanted a product that could do almost anything at an affordable price.”

Candrawinata explained that her desire to provide an effective solution to skin problems like acne, eczema or aging skin stems from people’s tendency to trivialize skin problems.

“Unlike cancers, autoimmune diseases, or lupus, acne won’t kill you. But don’t think that what doesn’t kill you makes you stronger. As someone with acne and rosacea, I can tell you that it takes a heavy toll on your social life, your mind, your mental well-being, your emotional state, and even your career.

While the founder might consider APSKIN a commodity brand, the technology behind it is anything but simple. The brand uses activated phenolic compounds, the “Holy Grail” antioxidants, he says.

As part of his doctoral research, Candrawinata has developed a natural and efficient way to extract activated phenolic compounds, which previously were only extracted with chemical solvents like ethanol.

According to Candrawinata, our body tends to reject activated phenolic compounds that are made using chemical solvents.

“This is the reason why the absorption rate of products made using chemical solvents or synthesized in the laboratory, the absorption rate is only 3% to 5%. Using our technology, it’s up to 97%.”

With this powerful active now at its disposal, Candrawinata has developed a range of skincare products and is in the process of developing other products that it believes can add value to the current range.

For more from APSKIN and Vincent, check out the podcast above or on Spotify, Apple Podcasts, Google Podcasts and more.