What’s the most common piece of advice you hear after sneezing multiple times and telling those around you it’s seasonal flu?
The most cautious will encourage you to take a Covid-19 test, others will suggest home remedies like Kadha and hot liquids.
Now translate that into a skin condition such as dullness or acne. The advice has shifted from face masks to vitamin C. So much so that it’s become like the dolo of skincare regimens.
Beauty experts, dermatologists, salon beauticians and social media influencers as well as cosmetic brands have started prescribing it or including it as the most active ingredient in their products.
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Take any product off the shelf for toning, maintaining skin pH, or cleansing – you’ll notice Vitamin C is an underlined ingredient.
Not only have influencers and companies focused their research and advertising strategy on this element, but consumers also seem to prefer products that have a higher concentration of constituent C.
“It maintains elasticity and has anti-aging benefits that keep the skin healthy,” said Shahnaz Husain, CMD of Shahnaz Husain Group. The economic period.
Skincare companies capitalized on the craze by introducing distinct lines of vitamin C products. And the result? These quickly became a big hit
“Our Vitamin C line that includes moisturizers, toning scrubs and serums does 40% better than other lines,” said Biotique President Vinita Jain.
“Vitamin C range in India contributes 8% to our business in India,” Antara Kundu, deputy general manager – South Asia of premium brand The Body Shop told the publication.
Lotus Herbals also offers a full line of products dedicated to vitamin C products. from Lotus. HEY.
Colorbar founder Samir Modi has a different problem, though. The company’s new Hemp + Vitamin C line appears to be cleaning shelves just like people’s skin. “The whole range is out of stock. We only launched the line last month, but it’s completely sold out as we speak,” he told the publication.
However, two issues could emerge from this fad, even though most consumers prefer the more easily absorbed vitamin C over thicker creams and lotions: First, influencers and brands will need to repeat skin testing because vitamin C products C are available in different and higher concentrations. could give people allergic reactions.
Second, vitamin C products should be used after being prescribed by a dermatologist, as each person’s skin type reacts differently. Brands will also need to authenticate and specify the potency of the constituent in their products, a practice that is only followed for non-comedogenic products.
“Most of the people are unaware of the right concentration and support needed for their skin type that ensures penetration of skin barriers,” Dr. Kashish Kalra, Head of Department, Dermatology, Max Smart Hospital, New Delhi told the portal. information.