The growing popularity of personalization in health and skincare

In the past, shopping for a skincare collection was usually as simple as choosing between items for oily, dry, or combination skin, but nowadays personalized beauty, skincare, and healthcare are all the rage. Research published by Insight Ace Analytic, for example, shows that the personalized beauty market alone will be worth an estimated $143.6 billion by 2030, with customers seeking real results aimed at curing or treating their specific conditions. . What does personalized skincare and health involve and how can you benefit from it?

Heal the body with personalized health solutions

Personalized healthcare may seem like a novel idea, but in fact, as far back as ancient Greece, the “father of medicine,” Hippocrates, identified four different “moods” that would determine each patient’s personalized treatment. Today, cutting-edge biochemical advances such as genotyping and biochips have made personalized medicine much more precise. A person’s genome alone can provide scientists with vital information about how diseases such as cancer, diabetes and cardiovascular disease develop and progress. It allows healthcare professionals to identify different groups that respond only to specific medications. Of course, not all health issues are related to genetics. Environmental factors can contribute to various diseases. That’s why doctors currently consider these factors, along with the human genome, disease assessments, and medications. All of this data can help them achieve the best outcome for each patient.

Personalized skincare for younger, more beautiful skin

The personalized skincare and beauty industry is booming, with a slew of companies specializing in skincare, hair care, makeup, fragrances and more. Artificial intelligence is one of the tools driving this type of skincare. Major brands are now feeding consumer data into AI platforms to indicate the most effective ingredients for each user. If in the past, top-selling anti-aging products contained generic skin boosters like retinol or hyaluronic acid, today you can expect to buy skincare products that contain various skincare ingredients. scientifically proven. These can include ingredients like erythromycin (which targets acne and rosacea), hydroquinone (a lightening agent used to remove superficial skin pigmentation), and tretinoin (which increases skin turnover and stimulates collagen and elastin for younger looking skin).

The growing popularity of personalization in health and skincare

How does artificial intelligence work in skincare and health?

Artificial intelligence is currently being used to test, discover and personalize products and treatments. In skincare, for example, companies like Sephora offer matching foundation in-store by scanning the skin with a lens that harnesses the power of computer vision. Other companies offer virtual skin diagnostics and data-driven personalization. Yet others (like L’Oreal) have developed devices capable of creating custom formulas for lipstick and foundation. L’Oreal’s machine is called Perso and uses special technology to analyze customers’ photographs to assess their overall skin condition. The machine also takes into account the customer’s local environment and personal preferences to create products that meet their specific concerns. AI is also used in the health sector in various fields. Researchers at Cedars-Sinai Medical Center, for example, are using this technology to accurately predict whether a person will have a heart attack in five years (based on the amount and composition of plaque in their arteries). Deep learning is also able to detect melanoma faster than dermatologists are able to.

The growing popularity of personalization in health and skincare

It’s an exciting time for personalized health and beauty. In healthcare, genomics and other techniques allow doctors to divide patients into groups so that they can receive the treatments to which they respond best. In the beauty world, meanwhile, AI is being used to create products that match beauty products with a person’s skin needs, condition, and skin tone.