Renovatio Bioscience was founded in 2016 and offers a range of health, wellness and beauty cosmetic products containing activated phenolic compounds extracted from apples.
This ingredient is extracted using a technique developed by Renovatio Founder and CTO, Dr. Vincent Candrawinata, which extracts phenolic antioxidants with water. The result is a water-based, chemically unsynthesized antioxidant.
Last year, the company launched two new skincare products, a face and body cream, under its APSKIN brand. It has also signed a 10 million Australian dollar (US$7.39 million) deal with supermarket chain Woolworths to stock the brand in around 1,000 stores.
For the first three months, APSKIN was among Woolworth’s top 25% brands in the category, a huge feat for a brand that essentially offered only two skincare products.
“I think it speaks to how our customers perceive our brand. They know that our products always come with a credible claim. This means that when we say you will notice a difference in three to five days, most people will notice a difference within three to five days,” Candrawinata said CosmeticDesign-Asia.
The brand’s success has also convinced Candrawinata that skincare should be seen differently. Although APSKIN products are marketed as anti-aging solutions, they can also be used by people with conditions such as eczema or psoriasis.
“Many might think that skin health is superficial, but I would say that the quality and health of our skin has a lot to do with our confidence – our sanity. So I disagree with that. people who say skin health is all about vanity. It goes much deeper than that.
“About 65% to 70% of our customers use our products and not just out of vanity. They use it for therapeutic purposes, and I think that’s where skincare innovation should be headed. And I’m really happy because I think we’re ahead of that strategy.
Going forward, the company will continue research into therapeutic skin care and treatments for skin conditions such as dermatitis, eczema, psoriasis and acne. Also, Candrawinata told us that he has a ‘vested interest” in the development of a solar product.
“A lot of people with sensitive skin struggle with sunscreen. For some of them, it’s a choice between protecting their skin from UV damage or having healthy skin. I want to find a way to create a sunscreen that has all the benefits of our APSKIN cream, and at the same time, can filter UVA and UVB optimally without harming the health of the skin.
New additions to the line
Since launch, the company has also collected consumer data that has informed its product development plans.
“From the data we have collected over these three months, we have seen that there is customer demand for more products, particularly serum, eye cream and eye treatment. ‘acne”, said Candrawinata.
With that in mind, the company launched a new serum this month after experiencing delays caused by flash flooding in Australia.
Like previous products, the new serum addresses the major concerns of skin aging, including wrinkles, sagging and firmness. In addition, it also offers protection against UVA rays and blue light.
“When we launch a product, we make sure it works. With the new serum, we were able to increase the concentration of activated phenolic antioxidants and add different types of peptides to create a network of active ingredients that can penetrate deep into the skin. With it, we can mimic the skin stimulating effect of micro-fillers,”said Candrawinata.
To ensure that assets end up where they are needed most, the company applied the fractionation method, Candrawinata explained.
“We separated the active ingredients and studied where each active ingredient should be in terms of the layers of our skin. Then we fractionated each active ingredient, so each had a different molecular size. This allowed our product and active ingredients to penetrate the skin without irritating it.
This efficient way of delivering the actives into the skin means that the serum only needs five seconds to be completely absorbed by the skin. Plus, when used with the face cream, the effects are 10x more amplified compared to using the cream alone.
In addition to the serum, the firm has also launched a chewable skin supplement to support its topical skin care products.
“When it comes to the skin, it’s also important to support it from within. From our data, we know that people use our skincare for eczema, psoriasis and dermatitis, so with our supplement, we wanted to focus more on that aspect of the skin,” said Candrawinata.