Piramal Lacto Calamine strings Priyanka Mohan as her brand ambassador for South India

Aims to double the size of the company by 2023 with multiple product lines in the skincare and bodycare categories.

Piramal Pharma’s consumer products division today announced its association with Southern movie star Priyanka Mohan for its flagship skincare brand, Lacto Calamine. The brand is expanding its portfolio of oily skincare products in South India, which includes the Charcoal Peel Off Mask, Sunscreen, Kaolin Clay Facial Cleanser and Face Wipes. Oil Control face. With the brand’s new campaign, “Clear Matte Balanced Face” Lacto Calamine aims to address consumers’ oily skin concerns.

The skincare category in India is booming as consumers constantly yearn for clear and flawless skin sometimes interrupted by pimples, irregularities of blackheads due to excess oil on the face. Lacto Calamine with its new line of products promises to tackle oily skin issues and provide consumers with best in class products that will deliver daily oil-free matte skin. Lacto Calamine Kaolin Clay is an effective solution that, when applied daily, draws away excess oil and helps achieve clear, matte skin goals.

Lacto Calamine, a legacy brand popular for its face lotion, has made its way into millions of homes. With a wide range of products including oil lotions, sunscreens, face washes and face wipes, it has become the market leader in skin care for oily skin. In fiscal 2023, the brand plans to foray into the skincare and beauty category to double the size of the business.

Nitish Bajaj, CEO of Consumer Products Division, said, “We believe that for the modern woman, a holistic approach to wellness is important and applies to skincare as well. The expansion of the Lacto Calamine range into skincare is part of our strategy to strengthen and consolidate our brand presence in the beauty category. It will meet the needs of consumers for oily skin care, helping them achieve clear and balanced skin. We are thrilled to partner with Priyanka Mohan as we expand our product lines in the Southern market. Ms. Mohan has done an outstanding job in Southern cinema and has an engaging on-screen persona that makes her an ideal candidate for our brand to reach her target audience.

Speaking about this partnership with Lacto Calamine, Priyanka Mohan said, “I am thrilled to be associated with Lacto Calamine on its growth journey as it expands its portfolio of skincare products. Women face a myriad of skin issues, including issues related to oily skin, that need addressing. Lacto Calamine with its deep understanding of skincare issues, primarily faced by women, offers a holistic solution to help them achieve clear, matte skin. I share the brand’s vision of redefining how Indian women can easily achieve a beautiful and balanced look. »