Ourself, which launched earlier this year, was built by a trio of entrepreneurs passionate about creating new market opportunities that challenge the status quo. With a collective background in biotechnology and pharmacy, the team set out to create an effective, at-home solution for clinical procedures that proves you don’t. have go to a professional’s office to see real results.
“Until now, there have been two extremes when it comes to eliminating or preventing the signs of aging: topical skincare products that make bold claims but don’t deliver visible results, or cosmetic treatments which are expensive, require downtime and can lead to unnatural looking results,” says Lauren Otsuki, one of the brand’s co-founders. “We ourselves are defining a whole new category called ‘skincare. sub-topical skin” that bridges the gap between these two extremes and gives consumers the ability to achieve controllable clinical-level results from their own home.
“Subtopical skincare” refers to a delivery system that targets the layers of the skin that the active ingredients need to penetrate to achieve maximum effectiveness, Otsuki says. The brand’s team of biochemists, doctors and engineers have found a way to create their own next-generation peptides, which they’ve called “intides”, which are optimized for potency and designed to work in the layers. of skin where they will deliver the best results. “For the first time, peptides with a molecular weight well above 1,000 can be delivered through the skin barrier to target specific layers where they can produce the desired effects,” she says. By leveraging biotechnology to provide non-invasive, easy-to-administer at-home alternatives to cosmetic procedures such as lasers and needles, the brand believes it can disrupt the dermatology industry.
“What’s exciting about this product line are the delivery systems used to increase product penetration,” says Michelle Henry, MD, a board-certified, Harvard-trained dermatologist. “Penetration is often the biggest limitation in skincare, but with effective penetration, this product line seems well suited to be effective.” She notes that although she is skeptical that Ourself’s products will ever be really replace dermatological treatments, they can allow consumers to be less dependent on them or even to start them later in life.
While the products aren’t exactly cheap (prices range from $45 for a lip conditioner to $525 for the four-product brightening kit), they’re still more cost-effective than giving you regular salon-grade treatments. . Keep scrolling to buy the hottest products for yourself.
Skin resurfacing treatments, such as peels and lasers, have always been difficult to replicate at home. This is because certain concentrations of active ingredients are only available to skin care professionals, and ablative lasers (naturally) must be administered by someone who knows what they are doing. Additionally, many of these procedures can cause hyperpigmentation in darker skin tones because they trigger an inflammatory response that leads to overproduction of melanin, which means they aren’t as inclusive as they should be.
“Ourself’s peels are formulated with the ideal concentration of active ingredients that generate clinical-level results by reducing hyperpigmentation without triggering additional inflammatory responses in the melanated skin that could cause damage or increased hyperpigmentation. “, explains Vimla Black-Gupta, one of the co-founders. “The Brightening Peel is formulated with a potent 34% concentration of glycolic acid, the benefits of which are amplified by a unique blend of carefully selected active ingredients well known for balancing skin tone and brightening skin.” The formula includes tranexamic acid, phytic acid, and vitamin C (all of which are known for their brightening and gentle lightening benefits), and are free of irritating ingredients like retinoids, hydroquinone and aggressive assets.
The product comes with everything you need to perform a safe home peel (including gloves, gauze, and instructions), and you should expect your skin to itch a little immediately afterwards. the app. Results can be seen after about a week, but in the meantime, you may see visible darkening, flaking, or flaking before you notice improved skin texture, smaller pores, and less noticeable fine lines.
The “intides” mentioned by Otsuki are fully present in this formula, which is designed to replace hyperpigmented evening lasers without some of the problems mentioned above. It delivers them to the deepest layers of the skin to stop the overproduction of new melanin, effectively stopping discoloration in its tracks.
“Ourself’s Dark Spot Peel and Brightening Peel are powerful yet safe enough to use at home, are clinically proven, and formulated to work on all skin tones with little to no downtime,” says Black Gupta.
It’s made with a potent concentration of skin-brightening antioxidants, namely Vitamin C, Niacinamide and 4-Butylresorcinol, which work twice to even out the appearance of existing discoloration while protecting against radical damage. free that could cause future dark spots.
The lip plumper
Designed as an alternative to injectable lip plumpers, Ourself’s version of “Lip Filler” claims to instantly enhance lips with a combination of hyaluronic acid and a vitamin B3-derived lip color enhancer.
Because one of the main causes of age-related thinning lips is a loss of hyaluronic acid, the ingredient is at the heart of most plumping formulas. Traditionally, injectable fillers used a form of hyaluronic acid too large to penetrate through the skin (which is why it must be inserted with a needle), and topical formulas with smaller molecules have never been able to deliver the same level of results. . According to Ourself’s team, the brand’s sub-theme technology allowed them to circumvent these limitations.
“Ourself’s Lip Filler enables, for the very first time, the delivery of different sizes of hyaluronic acid molecules to the epidermal and dermal layers of the lips for results without injections, thanks to the pending multi-phase vesicle delivery technology. patent,” says Otsuki. . She adds that while the injections add volume to the lips, they do not replenish the skin itself, while Ourself’s topical formula is able to deliver hyaluronic acid to the deepest layers of the lips to make them look fuller. brighter and more flexible. According to clinical trials conducted by the brand, 100% of users saw naturally fuller, pinker lips in three weeks.
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