NIVEA India Ranked #1 Trusted Brand in India in Skincare Category in 2022 by TRA

The brand was also ranked #1 in the skincare category in the 2020 report released Mumbai, Maharashtra, India (NewsView) Trusted, loved and always caring, NIVEA India has been recognized as the #1 trusted brand of India 2022 in the category of Skin Care by the prestigious brand intelligence firm TRA research. This is the second time that NIVEA India has been declared the most trusted Indian brand in the skin care category. In addition, NIVEA also managed to get the 78th rank among the 1000 Most Trusted Brands in India. TRA’s recently released Brand Trust Report 2022, in its 11th edition, is the result of extensive primary research among consumer-influencers across 16 Indian cities. Over the years, NIVEA India has always strived to be India’s most beloved and trusted skincare brand, providing skincare solutions for generations. This latest achievement from TRA is a testament to consumer confidence over the years, bringing that very ambition to life. Synonymous with hydrating, protecting and caring for the skin, NIVEA holds a heritage that remains classically elegant while retaining contemporary appeal for every generation. As the Indian consumer’s life changes over the years, NIVEA is constantly evolving with each product formulated to meet their needs for healthy looking skin. Commenting on the recognition, Mr. Neil George, Managing Director of NIVEA India, said, “We are absolutely honored to have been recognized twice as the #1 Trusted Skincare Brand in India, both in 2022 and into 2020. As a responsible skincare brand that cares for skin and beyond, this is surely a proud moment for us. NIVEA has always kept the consumer at its center by delivering quality and superior skincare experiences that are contemporary and relevant to today’s Indian consumers. This achievement not only reinforces our brand goal, but also enables us to strive to be the most loved skincare brand in emerging India.” Mr. Ajay Simha, Marketing Director, NIVEA India adds, “The TRA award simply reaffirms Indian consumer’s trust in NIVEA.Consumers continue to play a central role in all our innovations.Given the rapidly changing market landscape and changing consumer lifestyle, NIVEA continues to reinvent itself to meet the needs of consumers. Achieving first place twice in a row is a significant testament to the brand’s unwavering goal of providing solutions that make a positive difference in the lives of the Indian consumer. Adding to this achievement , MN Chandramouli, CEO of TRA Research, also said, “NIVEA India’s trusted leadership in the skincare category is a reflection of its appro consumer-centric. When a brand is consumer-centric in everything it does, trust is a natural result.” About Beiersdorf AG Beiersdorf stands for innovative, high-quality skincare products and pioneering research on the skin for nearly 140 years Major international brands such as NIVEA, the world’s No. 1. No. 1 skincare brand*, Eucerin (dermocosmetics), La Pairie (selective cosmetics) and Hansaplast/Elastoplast (dressings and wounds) are cherished day after day by millions of people around the world Renowned brands such as Aquaphor, Coppertone, Chantecaille, Labello, 8×4, atrix, Hidrofuge, Maestro and Florena complete our extensive portfolio in the Consumer Business segment. Through its wholly owned subsidiary tesa SE, Beiersdorf is also one of the world’s leading manufacturers of technical adhesive tapes and provides self-adhesive solutions to industry, business s artisans and consumers. The Hamburg-based company generated sales of 7,627 million euros as well as an operating result (EBIT) of 933 million euros in the 2021 financial year. Beiersdorf has more than 20,000 employees in the world, who are bound by shared core values, a strong corporate culture and the purpose of Beiersdorf Care Beyond Skin. With its CARE+ business strategy, the company is pursuing a multi-year investment program focused on competitive and sustainable growth. The program is consistent with the ambitious sustainability program, with which Beiersdorf generates clear added value for consumers, society and the environment. * Source: Euromonitor International Limited; NIVEA by umbrella brand in the Body Care, Face Care and Hand Care categories; in terms of retail value, 2020. Additional information is available at www.beiersdorf.com. About TRA Research TRA Research is a consumer insights and brand analytics company dedicated to understanding and analyzing consumer perceptions across two globally recognized matrices, Brand TrustTM and Brand DesireTM. TRA Research conducts primary research with influential consumers in 16 Indian cities each year. TRA’s 2022 Brand Trust Report is the 11th in its series. TRA Research is also the publisher of India’s Most Desire BrandsTM.

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