New makeup, hair and skincare releases: October 28, 2022

Halloween hasn’t even arrived yet, but some of your favorite beauty brands have already released their 2022 holiday products. Start layering — and get ready to create those wishlists.

Glossier and Soft Services have launched cozy-scented products (think cocoa, cedar, cinnamon and vanilla notes) to get you in the winter mood; Saie has teamed up with Reformation to create a limited-edition highlighter; and ORLY and Lisa Frank released some ’90s-inspired stickers and nail polishes to put a more colorful spin on the holiday celebration this year.

Don’t worry if you want to live in the moment and make the most of Halloween: Kylie Jenner has turned to her favorite superhero Batman and launched a limited-edition Batman collection full of eyeshadows and dark, brooding one-liners – just in time if you’re always on the lookout for last-minute costume ideas. Plus, Paris Hilton has teamed up with Urban Decay to join the Metaverse to throw a super sick virtual Halloween party.

These are just a few highlights of all the exciting new releases that have just been released. For more, read on to find out which skincare, hair, and makeup new releases you should keep on your radar.

At Bustle, we only include products that have been independently selected by our editors. We may receive a portion of sales if you purchase a product through a link in this article.


Soft Serves Got Spicy

Software services

Soft Services has launched Spice Buffing Bar, a limited edition microcrystalline exfoliation bar to give your skin a little extra TLC But what’s even better is the heady scent of cedar, tonka bean and cinnamon in powder for a warm and cider smell that will give a major warm atmosphere. You’ll want to get it while it’s hot – it’s only available until October 31 while stocks last.


Lisa Frank and Orly packed on color for the holidays


The new ORLY x Lisa Frank Holiday stickers and nail polishes were designed so you can live out your dreams of 90s nostalgia. In addition to those adorable cat designs, the new holiday collection launched with unicorn decals , dolphins and dogs in whimsical rainbow colors and backgrounds.


Amyris launched a new brand

Sustainable manufacturer Amyris (which produces Biossance, JVN and Rose Inc. to name a few) has launched a new beauty brand called EcoFabulous. The collection consists of seven face oils – Original, Soothing, Brightening, Energizing, Clarifying, Nourishing and Nighttime – that can be mixed with your favorite moisturizers (or used by themselves) to achieve your specific skin goals. It also contains moisturizer and lip glosses.


Glossier went après ski

Glossier presented a limited edition balm Dotcom for winter: Swiss Miss. Inspired by the hot chocolate brand of the same name, it has notes of hot cocoa, vanilla orchid and sugar for a sweet scent and leaves a sheer brown tint.


Banila Co launched its first vegan formula

For its first vegan formula, Banila Co offered everyone a gentle yet powerful brightening peel for a more radiant complexion. Made with Tangerine Peel Oil and Vitamin C, it exfoliates dead skin cells, eliminating dullness.


Kylie Jenner sent the bat signal

For Halloween, Kylie Jenner has launched a limited edition five-piece makeup set dedicated to Batman. He came out with dark, moody eyeshadow and liner, a makeup bag, a rosy highlighter, and a set of colored lips (all housed in a package that features the Caped Crusader).


Haus Labs has gone cherry red

Haus Labs PHD Hybrid Lip Oil just got even better with a brand new shade: Primary. You’ll get the same nourishment from vegan collagen and prickly pear, just with a sheer cherry tint to bring color and shine to your lips.


Indie Lee boosted shine

The key to keeping skin hydrated and glowing is to strengthen your skin barrier. Indie Lee launched a new oil formulated with vitamin E, malic acid, orchid extract and oils of avocado, rosehip and squalane to lock in moisture and protect your skin from environmental stressors.


NuFace under power

The NuFace Trinity+ got a sleek upgrade with more powerful features. The new launch has a “Boost” button that allows you to increase the power of the tool’s micro-current by 25%.


Paris Hilton and Urban Decay celebrated #Cryptoween

Urban degradation

To celebrate her favorite holiday, Paris Hilton has teamed up with Urban Decay to host a #Cryptoween Party in the Metaverse where you can practically enjoy fun activities, like visiting Urban Decay-themed rooms, beautifying your avatar with cool makeup looks and start your own fashion show. Plus, you can take a photo with Hilton in a designated selfie booth.


Saie joins the reform

Reformation entered the beauty game for the first time with its partnership with Saie. The two brands collaborated on this limited-edition High Glow Liquid Highlighter, a dusty rose shade with a shimmer finish that gives a beautiful dewy glow. It’s also packed with skin-nourishing ingredients like mulberry, elderberry, and evening primrose extract to act as a barrier. against environmental aggressors and treat hyperpigmentation.


Naturium has decided to settle for dew

You should always wear sunscreen and Naturium’s latest launch has made that even easier. Along with SPF 50 protection against the sun’s harmful UV rays, this moisturizer contains vitamin C and niacinamide to nourish the skin and protect it from environmental aggressors.


Billie offered a solution for ingrown hairs

Billie has released what might be the answer to your ingrown hair beauty prayers. The Ultimate Skin Solution is a non-stinging spray that contains salicylic acid, which provides gentle exfoliation between shaves to unclog pores and prevent bumps, and aloe to calm redness, leaving your skin soft and smooth .


Youthforia debuted in Ulta

Youthforia, one of TikTok’s favorite brands, has made its grand debut in beauty shopping mecca Ulta. Find Blush Color Changing Blush Oil, Pregame Daily Protective Primer, and others from the brand.


Then I Met You announced its first-ever sale

K-beauty brand Then I Met You treated fans to their first-ever sale. From October 28-30, you can get 20% off some of the brand’s most iconic products, like Living Cleansing Balm and Giving Essence. As a bonus, you can also get K-beauty essentials at Soko Glam at a discounted price. Spend over $90 and you’ll get a surprise deluxe special sample. (Don’t worry if you don’t want to spend that much; a Then I Met You Living Mini Travel Cleansing Balm comes with every order.)


Brands have joined Saie to fight for the right to abortion

Clean beauty brand Saie launched The Every Body campaign to raise awareness and funds for reproductive justice. He called on more than 35 other beauty and wellness brands, such as Glow Recipe, Youth To The People and The INKEY List to join the initiative. Participants will gift best-selling products in limited-edition repackaged “Every Body Green” cartons and 100% of proceeds will go to initiatives that support reproductive justice in partnership with an activist organization SisterSong.


Biossance reinvented retinol

You don’t have to compromise on retinol alternatives, thanks to Biossance’s brand new serum. It uses encapsulated retinol and retinal that are balanced with nourishing squalane, rosemary and saffron to treat fine lines and improve the overall appearance of the skin.