L’Oréal’s ModiFace has a new CEO

ModfiFace, the Toronto-based augmented reality (AR) beauty leader, acquired by L’Oréal in 2018, has named Jeff Houghton as chief executive.

Houghton has been COO of ModiFace since 2019 after joining Modiface in 2016 and will become CEO on October 1.

Houghton says, “We have built a diverse team of researchers, scientists and engineers by leveraging the talent Canada has to offer. ModiFace has spent over a decade exploring cutting-edge technologies to deliver beauty experiences to consumers. I want to ensure that in this next chapter, ModiFace can focus not only on continuing to scale our existing solutions, but also on bringing new innovations to L’Oréal.”

I look forward to expanding our collaborations with L’Oréal experts around the world to ensure our technology sets the bar for the future of beauty technology.”

Houghton adds, “I look forward to expanding our collaborations with L’Oréal experts around the world to ensure our technology sets the bar for the future of beauty technology.”

Houghton has developed new augmented reality effects and collaborated on innovations such as new face trackers and virtual try-on solutions. In addition to his strong technical skills in computer vision, artificial intelligence and application development, Houghton is recognized as a pragmatic, innovative and people-centered problem solver.

Current founder and CEO Parham Aarabi steps down

Founder and current CEO of ModiFace Parham Aarabi has expressed his desire to focus on an area of ​​personal research interest and will step down from his current role.

Under Arabi’s leadership, ModiFace has developed proprietary technologies for video tracking of facial features, applied in Virtual Try-On (VTO) for makeup and hair coloring, as well as skin diagnostics, resulting in more than 30 patents and more than 200 scientific publications in recent years.

An Verhulst-Santos, President and CEO of L’Oréal Canada, comments: “On behalf of L’Oréal Canada, I would like to express my sincere thanks to Parham. All our support goes to Jeff and his team for this new chapter.

Verhulst-Santos adds: “ModiFace’s advanced know-how, combined with more than 100 years of L’Oréal expertise, has led us to establish leadership in the field of augmented reality beauty with more than a billion virtual shade trials and 10 million skin diagnoses. achieved to date. »

And after?

A three-month transition will take place until January 1, 2023.

After this date, ModiFace and L’Oréal will benefit from the continued support of Parham Aarabi as an external consultant on the topics of innovation, R&D and attracting tech talent.


Photo via ModiFace

Read more

Meet the 6 new CEOs of our top 20 global beauty brands