L’Oréal’s e-commerce growth boosts sales

L’Oréal named its e-commerce growth of 25.7% as one of the drivers of its success in 2021, which was marked by an overall increase in sales of 16.1%, twice the industry standard , according to the company, at 32.28 billion euros ($36.82 billion).

L’Oréal’s e-commerce growth accounted for 28.9% of the company’s overall sales in 2021, according to its earnings report published on Wednesday (February 9).

“We have been able to seize the opportunities offered by new digital channels,” said L’Oréal CEO Nicolas Hieronimus in the quarterly report. “At the same time, we are continuing to digitize points of sale as part of an integrated omnichannel strategy.

“We are also continuing our Beauty Tech transformation by investing in data and artificial intelligence, and by establishing strategic partnerships such as our alliance with Verily, to better understand and characterize the mechanisms of skin and hair aging,” he said. he declares.

L’Oréal has also relied on “rigorous cost control” to be able to invest in its brands “and increase their attractiveness”, Hiernonimus said.

He called 2021 “a historic year for L’Oréal” and its 85,400 employees worldwide. North America and North Asia were the company’s main growth markets in 2021, while L’Oréal Luxe became the company’s largest division and the Professional Products division became ” truly omnichannel”.

Related: Sally Hansen, Perfect Corp Launches Virtual Testing Tool

Earlier this week, beauty brand Sally Hansen launched a virtual try-on tool with the help of AgileHand technology from Perfect Corp., allowing consumers to explore hundreds of Sally Hansen nail color options by augmented reality.

The tool is available from any mobile device and allows consumers to see their chosen nail color in a live animated image of their hand.

Coty, the parent company of Sally Hansen, entered into an agreement with Perfect Corp., a provider of artificial intelligence (AI) and augmented reality (AR) beauty and fashion technology solutions, at the end of the year latest, committing to integrating AR and AI experiences into its digital marketing. It starts with a virtual trial.

The companies are working on future collaborations related to online skin diagnostics and data-driven personalization across Coty’s portfolio of cosmetics, skincare and fragrance brands.

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