Lano 101 Maker secures investor, plans more skincare and lip care products – WWD

Lanolips secured a minority investment from Point King Capital.

courtesy of Lanolips

Lanolips, which makes lanolin products and is known for its 101 Ointment Multipurpose Superbalm, $16.95, continues to be majority-owned and run by founder and chief executive Kirsten Carriol. Tammy Pall will continue in her role as Chief Executive Officer and Brand President.

Terms of the deal were not disclosed, but Lanolips would see double-digit growth and reported revenue of around $10 million.

With the Point King investment, Lanolips plans to deepen its partnerships with existing retail partners, hire key talent, expand globally and launch new products, Carriol said.

“We can see this immediate opportunity to really supercharge where we’re going,” Carriol said.

Point King and Lanolips are based in Australia. There, Lanolips is sold in Mecca, Sephora and Priceline.

The United States, where Lanolips is sold through Ulta Beauty, Anthropologie and Target, is the brand’s biggest market, accounting for around 40% of sales. Lanolips is also sold by Sephora Hong Kong, Sephora Europe, Boots, Cult Beauty, Harrods, Waitrose, Selfridges and Net-a-porter. Worldwide, Lanolips is present in about 3,000 doors in 25 countries, Carriol said.

“We have top-tier retail partners and have maintained them for many years, and now one of our strategies is to continue to grow with current retail partners and work to their strengths,” Carriol said. . She noted that retail rules seem to “change every six months,” but the brand is nimble and able to scale with partners.

“From the start, I imagined us being a household name around the world. I felt like I built the brand to be a brand that would be a generational brand,” Carriol said.

“The business is already very global and we are passionate about helping the brand grow globally,” said Sam McKay, founding partner of Point King, who also noted that Lanolips differentiates itself because it can live in the mass and high-end distribution. .

Lanolips also plans to further expand its e-commerce operations, but is “conscious not to cannibalize” retail partners, Carriol said.

Lanolips products are focused on hydration and contain lanolin sourced from Australian sheep farmers. The brand offers a wide variety of lip balms and lip glosses, as well as a small assortment of face and body products. Carriol said the brand’s buyers are drawn to “all things versatile”.

Lanolips Super Cream Dry Skin

Lanolips Super Cream Dry Skin.
courtesy of lanolips.

Going forward, Lanolips plans to launch new products in new categories, including branching out further into skincare, Carriol said. This week, the brand is introducing the 101 franchise in skincare with a new Super Dry Skin Cream for face and all over, she said. “It’s a big deal for us because we’re really getting into this skincare space,” Carriol said.

Carriol said she partnered with Point King because of their experienced management team “who have done it many times.” Point King has also invested in Beautychef, Esmi Skin Minerals and Bybi. Allison Malcolm of Point King will join the Lanolips Board of Directors.

Wallis Graham and Deutsch Miller advised Lanolips, while Corrs Chambers Westgarth and EY advised Point King.


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