KINS launches in Singapore with skin care products and probiotic supplements

The company also plans to open its first KINS CLINIC in Singapore by the end of 2022

SINGAPORE, April 5, 2022 /PRNewswire/ — Japanese personalized nutrition and beauty company, KINS Co.Ltd (hereinafter KINS), today announced its expansion into Singapore and the launch of its skincare line in the city-state. KINS specializes in subscription products that use probiotics to improve health and well-being.

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KINS also plans to open its first KINS CLINIC in Singapore by the end of 2022, which will focus on specialist consultation to improve chronic diseases using probiotic treatment.

Yutaka ShimokawaCEO and Founder of KINS said, “Before starting KINS, I suffered from chronic illnesses such as frequent diarrhea and sudden hearing loss, and the company I worked for treated patients with bacteria-based preventative medicine. After personally feeling the effects of such treatmentsyou, I decided that I wanted to help people inside and outside of Japan who suffer from chronic illnesses that may actually lead to something worse. Singapore is the ideal hub to start and expand our operations.”

The made-in-Japan line of skincare products that will be available in Singapore includes supplements and serum that can be applied to the skin. Both products are recommended to be used together as a skincare regimen and can be purchased at KINS official online store or by the official Shopee merchant site:

  • SUPPLEMENTS: Retail at $127 (net) for a bottle of 60 tablets, SUPPLEMENTS contains 22 types of probiotics, including lactic acid bacteria (Lactobacillus), yeasts, natural nutrients produced by lactic acid bacteria, etc., and helps regulate the intestinal environment which can lead to improvements in common physical conditions such as constipation, skin problems, sleep problems, menstrual pain, etc.



  • BOOSTER: A booster serum that sells for $107 (net) for a 50ml bottle, designed to maximize healthy skin. The serum is composed of soy-based Lactobacillus, Saccharomyces Cerevisiae extract and fermented rice liquid. BOOSTER is also surfactant-free, paraben-free, ethanol-free, synthetic fragrance-free and dye-free.



KINS has a laboratory at Japan and collaborates with various R&D companies to create better products. In January 2022KINS launched in Taiwanand after the launch of the company in Singaporeplans to expand to other Southeast Asian countries in the near future.

About KINS

KINS Co. Ltd., is a company that supports the care and balance of bacteria throughout the body, which influences a person’s beauty and health. The company was founded on the rich experience of Shimokawa, who was originally the president of a medical company. He read various research papers while running the business. Among the various articles published by universities and research institutes in Japan and overseas, one article in particular caught Shimokawa’s attention: “The Relationship Between Health, Beauty, and Bacteria.” Based on this experience, KINS offers supplements and cosmetics that help maintain the balance of the 1,000 trillion native bacteria in the intestines, skin, scalp and other parts of the body. KINS will continue to strive for a world in which it is common to improve well-being using bacteria.