Kim Kardashian is already facing backlash over her skincare line, SKKN by Kim

Kim Kardashian’s new skincare line, SKKN by Kim, is the subject of controversy over its name.

On June 1, Kardashian, who battles psoriasis, introduced her first set of products as “a nine-product rejuvenating skincare ritual” with “refillable packaging and clean, science-backed ingredients designed to nourish all skin types, tones, and textures at all stages of maturity.

Instagram content

This content can also be viewed on the site from which it originated.

However, Kardashian is being called out for the similarity between her line’s name and two black-owned beauty brands: SKKN+ and Lori Harvey’s skincare line, SKN by LH.

Back in August 2021, Forbes reported that esthetician Cyndie Lunsford filed a cease-and-desist letter after Kardashian’s Kimsaprincess Inc. trademarked “SKKN” for its upcoming beauty line. According to Lunsford’s legal team, Lunsford established SKKN+ in 2018 and filed its own trademark in 2021. Documents show Lunsford filed for the trademark on March 28, 2021.

“I painstakingly built my successful small business through my own input, hard work and research. Clearly I established my brand first,” Lunsford said in an email to Forbes at the time. “As a young black woman, my mission with SKKN+ is to provide quality skincare and full body experiences curated to enhance each client’s self-care regimen. The (+) represents a hands-on, transformative aesthetic experience which elevates body, mind, and spirit.”

Lunsford’s attorney, Erik M. Pelton, added, “It’s hard to believe that the Kardashian team was either unaware of the prior use of SKKN+ or otherwise knew and adopted the brand name. SKKN to run a small minority business.”

On top of that, Harvey launched his own skincare line, SKN by LH, in 2021. “I have rosacea and would struggle to find the right products to use,” he said. she stated. vogue in October 2021. “Then I got into modeling, and between filming and backstage at shows, you have so much makeup on your face. My skin was constantly going through it. So after using about 20 different products on my face at once, I felt like there had to be an easier way to get my skin to look the way I wanted.