Kim Kardashian is a reality TV star and business mogul, and two of her most popular brands are her shapewear and beauty lines. The keeping up with the Kardashians star shut down its KKW Beauty brand, to launch a new line of skincare products called SKKN. The products won’t be released until June 21, but Kardashian fans have already noticed that the line is missing a key ingredient. Here’s what it is and what fans are saying about it.
Kim Kardashian is launching a new line of skincare products called SKKN
Reality TV star Kim Kardashian recently announced that she has a new business venture coming: a skincare line called SKKN which will be available on June 21st.
On June 11, Kardashian shared an Instagram post detailing the nine products, including a cleanser, toner, exfoliator, eye cream, and more. The price of each product ranges from $43 to $95 (or $37 to $81 for a refill), and the entire collection costs $575.
According to the reality TV star’s post, the entire line is “clean, cruelty-free, vegan, and thoughtfully formulated without gluten, sulfates, phenoxyethanol, BHT, and PEG.” But fans quickly noticed that another ingredient was missing from the upcoming skincare line.
Kim Kardashian Fans Noticed a Key Ingredient Missing From Her SKKN Skincare Line
Fans are shocked by the prices of Kim Kardashian’s SKKN products, and they also pointed out that a crucial ingredient was missing from the skincare line.
In a Reddit thread titled “Pricing skkn,” fans talked about both the prices of Kardashian’s new products and the missing item. “How the hell is there no sunscreen?” one fan pointed out.
Most people interested in skincare know that SPF is an essential part of a healthy skincare routine. It not only improves the texture and appearance of the skin by protecting it from the harmful rays of the sun, but it can also prevent skin cancer.
“Sunscreen requires testing first which costs money,” another fan replied. “Source: I worked in a cosmetic testing facility in the photobiology department.”
And another added: ‘It’s less cost effective because countries have different testing protocols and requirements for the formula itself. It’s very expensive and time consuming to have sunscreen in a skin care line.
The reality TV star knows the importance of SPF – she wears it just over her makeup
Kim Kardashian frequently talks about her beauty routine, and the reality TV star knows the importance of SPF. But while many skincare junkies apply sunscreen before putting on makeup, Kardashian wears her SPF on High of her glam, which may explain why there doesn’t seem to be any SPF in her SKKN skincare products.
In an unsponsored Instagram Story from May 2020, Kardashian shared her must-have sunscreen, which she sprays over her makeup. The product is called Lumasol Post-Makeup Mist SPF 50.
“I’m so excited I just got this Lumasol — I actually asked them to send it to me when they launched,” Kardashian said (per Allure). “It’s a sunscreen that you can spray on your makeup because you have to spray sunscreen every two hours, and I think a lot of people think you can do it once and be good for the day, but this is not the case. “
The reality TV star demonstrated how to use the product by holding it inches from her face and spraying it with her eyes closed. “Okay guys, I’ll show you how it works, I’ll put my makeup on and I’ll go out so I’ll just spray then wait for it to dry and then I’m ready,” she said. “SPF 50 is a necessity.”
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