JCPenney partners with Revieve to push digital makeup and skincare experiences — Retail Technology Innovation Hub

“We want to be the shopping destination of choice, offering a personalized approach that fully celebrates and honors them as unique individuals,” said Michelle Wlazlo, director of merchandising at JCPenney.

“Our partnership with Revieve allows us to meet our customers’ desire for personalization, regardless of age, gender, race, skin tone, beauty regimen or budget.”

JCPenney’s Skin Care Advisor is powered by Revieve’s proprietary skin diagnostic technology and AI-powered product recommendations.

To receive in-depth skincare analysis and personalized product recommendations, JCPenney’s website visitors can take or upload a selfie and answer a quick quiz about their skin type and concerns.

Skin Diagnostics technology then analyzes over 120 skin measurements to provide users with an analysis of their skin and offer JCPenney Beauty product recommendations and skincare education tailored to their needs.

“We are thrilled to partner with JCPenney – one of the only department chains in the United States to focus on personalization and simultaneously launch new digital experiences in two beauty categories,” said Sampo Parkkinen, CEO and Founder of Revive.

“We are honored to help JCPenney customers find the right makeup products and skincare routine for their skin type and preferences, further strengthening its position as a one-stop destination for all diverse and unique needs. of its consumers.