Ideo Skincare is backed by science and actually works

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We all know what skin aging looks like on the surface. Wrinkles, sagging, dullness, and discoloration all become more common as we age, and there are plenty of products that promise to “fix” these issues. The problem with traditional anti-aging products, however, is that the results they provide tend to be limited to just the surface, which means they tend to ignore the root cause of the changes in your skin. But as we learn more about the essential function that cellular health plays in our overall skin health, new technologies have emerged to address these issues at the source – and Ideo Skincare is leading the charge.

The brand, which launched last year with a single product, Ideo Skin Memory Serum ($175), has found a way to translate what we know about health brain aging in the skincare industry. Neurochemist John Blass, MD, has spent more than three decades studying Alzheimer’s disease and brain regeneration, and discovered that a combination of three ingredients – malate, antioxidants and resveratrol – can help brain cells regenerate their ability to function. After witnessing the life-changing results this “RMA” complex had on his neurology patients, he realized that it could have similar results on the skin when applied topically.

According to Andrew Shemin, founder of Ideo, Dr. Glass’ research found that cells begin to age due to their metabolism slowing down. “The cellular metabolic cycle is made up of dozens, if not hundreds, of individual chemical reactions that turn fuel into energy to do whatever a cell needs to do,” he says. “When the metabolism slows down, you get oxidation in the cell, which is basically rust. In the same way that rust destroys iron, oxidation damages parts of the cell, and that’s specifically a problem for telomeres, which are your DNA.”

You know how if you take the plastic cap off the end of a shoelace, the whole thing starts to unravel? Well, the same thing happens in your cells when your telomeres are compromised. “Telomeres are to your DNA what that plastic cap is to your shoelace,” says Shemin. “When those are damaged, the DNA falls apart and things don’t move the way they should, so you get a chaotic reaction in the cell that results in cell death and wrinkles and discoloration because all the chemical factors collapse.”

RMA, which is made up of resveratrol, malate and antioxidants, and is the key complex in Ideo’s Skin Memory Serum, prevents this “chaos” from happening. “Because malate accelerates the [cellular] metabolism, there are fewer oxidative factors, and resveratrol and antioxidants both support this process by scavenging any remaining free radicals and oxidative factors in the cells,” says Shemin. “Basically, they all work together so that the chaos created by the metabolic slowdown is less present, because the malate prevents it and the resveratrol and antioxidants clean everything out.”

The serum itself has a viscous, milky texture, but doesn’t feel sticky or slimy when you apply it to your skin – it just melts and gets to work. I’ve been using the serum for a few months (I alternate between it, a retinoid, and a skin-resurfacing AHA serum every night), and because it’s so hydrating on its own, I can skip my usual serum at the moment. hylauronic acid and moving straight onto my moisturizer – it’s a great one-off serum, and I especially love it on nights when I don’t feel like dealing with a full multi-step routine.

It instantly makes my skin look plumper and more radiant, and over time I noticed a significant difference in the visibility of my fine lines and discoloration spots. Overall, my complexion is healthier, smoother and less dull, that’s all I could hope for from just one serum.

I’m not the only one who was able to benefit from the serum’s tech-y formula. As one reviewer wrote, “This serum saved my skin! After using this product, my skin looks and feels healthy. Fine lines have been reduced, my face is overall brighter and dark spots old age have faded.” Another calls it a ‘staple’ in his skincare routine and notes he’s ‘never found a serum [they] love it as much as Ideo.”

While $175 a pop isn’t exactly cheap, trust me: with so many unbelievable science to back up its benefits, this stuff is definitely worth it. What if you are still undecided? You can get a $35 trial size to see what it’s all about before you fully commit.

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Our editors independently select these products. Making a purchase through our links may earn Well+Good a commission.