How I Turned My Skin Condition Into a Multi-Million Dollar Beauty Empire

For years, Jacine Greenwood suffered from acne. It was so bad that she said it seriously affected her self-esteem and led her to research and launch her own skincare line for acne-prone skin.

Jacine, who is an Australian businesswoman, spent nearly two decades studying skincare before starting Roccoco Botanicals. Now, nearly a decade later, Jacine’s skincare range sells for over AU$4.2 million a year.

“As a teenager, I had cystic acne all over my back and face,” says Jacine. “After hearing a different story from every skin specialist I saw, I decided to start studying the skin myself. For 17 years I didn’t watch TV. I didn’t not read books just read journal studies I interviewed, researched and studied the skin and what ingredients, plants and actives would work best with acne prone and sensitive skin.

This week, Jacine’s hard work paid off when her company Roccoco Botanicals won a prestigious award in New York – the Cosmetics & Toiletries (C&T) Allē Award (formerly known as R&D Awards) for its unique 7 in 1 Ruby Crystal Cleanser.

Roccoco Botanicals Award-Winning Ruby Crystal Cleanser

The Ruby Crystal Cleanser, which reduces inflammation, is anti-inflammatory and produces collagen, was among seven finalists worldwide in the Indie category. Previous winners include leading global beauty brands Yves Saint Laurent Beauté, L’Oréal and Shiseido.

“This is incredible news. I pinch myself,” says Jacine Greenwood, founding chief chemist and CEO of New York’s Roccoco Botanicals, where she received the award.

“It’s especially gratifying and humbling to be named the winner by a jury that includes scientists from industry royalty like Chanel and Estée Lauder,” adds Jacine. “We won the award because they deemed Ruby Crystal the most innovative product in its category and loved its durability.”

The Ruby Crystal Cleanser contains active ingredients specifically selected by Jacine Greenwood such as Ethyl Linoleate, Jojoba Oil, Rose Absolute and Passion Fruit Seed Oil.

“Skin is my passion,” says Jacine. “I’ve spent my life finding ways to heal, nourish and maintain sensitive and acne-prone skin, so to be named the Global Winner is recognition of my life’s mission and work.”

Photo credit: Jacine Greenwood in New York with her Alle beauty award, courtesy

In February 2013, Jacine launched her business from her kitchen bench in Queensland, Australia. Today, Roccoco Botanicals is Australia’s fastest growing beauty brand and has been named the winner of the Allē International Award.

“My biggest skin problem, acne, ended up creating a multi-million dollar business for me,” adds Jacine, who sells more products in the US than anywhere else.

“Personally, I have suffered from skin conditions for many years, and this helps me understand what my clients are going through.

“It took me until I was 40 to look in a public mirror in a bathroom without feeling bad – that’s how much acne affects your self-esteem. So I decided to do something about it.

“I used my own pain as fuel to make others not feel the same as me, but rather to make them feel beautiful.

“It makes me very proud to know that people like me can now feel comfortable and feel like they don’t have to cover their skin anymore.”

Jacine has certainly come a long way since working from her kitchen bench and the announcement this week in New York cements Roccoco Botanicals’ status as Australia’s fastest growing beauty company.

“At Roccoco Botanicals, our mission is to support and repair the skin barrier, especially for the over 50% of women who suffer from acne and others struggling with skin conditions such as pigmentation, rosacea, eczema, psoriasis, molluscum contagiosum and atopic dermatitis,” says Jacine. “There is an epidemic of people with skin issues, and we exist to help them.”

As the Roccoco Botanicals team celebrates the Ruby Crystal Cleanser’s win on the international stage, its founder hopes to use the spotlight to help people around the world. “We are especially excited to know that more people with acne-prone and sensitive skin could now hear about our range of products containing active ingredients designed to help them and with proven results,” says Jacine.

Robyn Foyster is an award-winning journalist and owner of Women Love Tech, The Carousel, and Game Changers (a video and podcast website). She has worked as a journalist for over 30 years in London, the United States, New Zealand and Australia. She also runs the thought leadership agency, InProfile.com.au.