FJB Reaches Deal to Distribute Luxury Brand MZ Skin as It Continues to Expand Its Beauty Portfolio

Founded in 1959, FJB is a Singapore-listed company representing over 20 brands such as GUESS, Marc Jacobs and Rebecca Minkoff.

On May 31, FJB announced that it had obtained exclusive distribution rights for MZ Skin brand products in Singapore, Malaysia and Indonesia.

The distribution deal, which will be for an initial two-year term, will see MZ sold across FJB’s online platforms and at select outlets. One of the first physical outlets is set to debut at Seibu at The Exchange TRX, Kuala Lumpur.

In 2020, the company secured the distribution of Dr. Barbara Sturm Molecular Cosmetics to meet the growing demand for skincare amid COVID-19.

Like Dr. Barbara Sturm MZ Skin, MZ Skin is a luxury skincare brand backed by London-based Dr. Maryam Zamani, oculoplastic surgeon and cosmetic physician. The brand, launched in 2016, is best known for its clinically approved skincare products, such as its home-use LED masks.

Likewise, it has also attracted a global following which includes well-known personalities such as Serena Williams, Sonam Kapoor, Gwyneth Paltrow, and Princess Charlene of Monaco.

Talk to CosmeticDesign-Asia​, FJB chief operating officer Douglas Benjamin said the company had been “very happy”​ with the performance of Dr. Barbara Sturm over the past two years, which has steadily attracted new clients and followers.

Particularly as SEA markets begin their post-pandemic recovery, the company said it would continue to invest in the health and wellness category. This led to MZ Skin’s distribution deal in all three SEA countries.

Benjamin said the company aims to leverage the advancement of the Association of Southeast Asian Nations (ASEAN) region to drive MZ Skin’s growth.

ASEAN’s consumer markets have grown the fastest in recent years, and its economies have a combined GDP of over US$3 billion and a total population of over 650 million.

“The region’s growing wealth has fueled the growth of consumer markets in economies such as Singapore, Indonesia, Malaysia, Vietnam and the Philippines, and is one of the factors driving premium brands like MZ Skin to grow here.”

He pointed out that the region had a good mix of consumers that MZ Skin was well positioned to tap into.

“The region has a mix of young people who are very health and wellness conscious and older ‘super consumers’ who want to look and feel their best and have the purchasing power to match their desires. MZ Skin’s science-based approach to product formulation, combining beauty and functionality, is well positioned to exploit these opportunities.

With Dr. Barbara Sturm’s encouraging launch and high hopes for MZ Skin, Benjamin said the company will further develop this portfolio with more brands.

“We are always on the lookout for brands that will appeal to our customer base and connect with our overall business strategy. We launched our health and wellness division in August 2020 and are pleased to see healthy growth in our portfolios. »