As a beauty writer, every time I hear about a celebrity launching their own brand (whether it’s skincare, makeup, or a line of eco-friendly tanning products), a part of me dies in the process. inside.
The exception to this rule? Rosie Huntington-Whiteley’s Rose Inc.
Because in addition to a very successful modeling career, Huntington-Whiteley also has the same perverted obsession with beauty as I do.
In addition to creating a dialogue with makeup artists, Huntington-Whitely has also been successful in leveraging Rose Inc as a curated brand of carefully curated skincare and makeup.
The initial launch featured a handful of products that the model actually uses in her own routine; cream blush, buildable-coverage concealer, brow gel for fluffy arches, smudge-proof lipstick, and a slew of skincare products that target acne-prone skin.
As for the second launch, which arrives this month, Rose Inc has added an exfoliating cleanser and hydrating moisturizer to its skincare line.
The thing that got me most excited though? A light skin tone and an angled foundation brush that could be used in symbiosis for an illuminated and perfected complexion.
Needless to say, I had to try the pair ASAP…
Introducing: Rose Inc Skin Enhance Luminous Tinted Serum ($73 to MECCA).
This two-phase formula contains microencapsulated pigment beads that are suspended in a hyaluronic acid-based blend. moisturizing serum. These two elements mix upon application to blur imperfections, unify and illuminate the complexion in a single step.