Research suggests that consumers are integrating ways to shop and live more sustainably into their daily routines. Lifestyle changes seen include reducing single-use plastics, buying brands with eco-friendly values, reducing consumption of meat and animal products, among others. These practices are linked to concerns about climate change, economic recession and ethical practices. When it comes to the skincare beauty routine, skinimalism is embraced, or the use of the minimum number of products possible for the maximum benefit to the skin.
With the popularity of the simplified skincare routine, Corum introduces three new skincare prototypes.
Pink Lady Bi-Phase Plumping Cloud Serum
The versatile two-phase serum contains Corum’s newly advanced esterified vitamin C derivative – IP-VC (ascorbyl tetraisopalmitate), azelaic acid and two oil-soluble peptides – C-Pep Tricoll CC (palmitoyl tripeptide- 1) and C-Pep Elastyl CC (palmitoyl hexapeptide-12).
It touts many benefits including rejuvenation of dull skin; revitalize ECM functions in the skin; firming the skin and diminishing fine lines and wrinkles; provide a solution to combination oily and acne-prone skin with imperfections; and brighten and even skin tone.
Collagen Boost 10% IP-VC Facial Oil
This luxurious, lightweight face oil contains IP-VCTM, Sunflower Oil and Macadamia Oil for maximum potency, and it will nourish and hydrate our skin. Highly concentrated with 10% IP-VCTM, it is an advanced oil-soluble vitamin C derivative with excellent brightening, antioxidant and collagen-boosting properties that help prevent fine lines and wrinkles.
The benefits consist of stimulating the production of collagen; a powerful antioxidant and whitening agent; revitalize ECM functions in the skin; and firm the skin and diminish fine lines and wrinkles.
15% Azelaic Acid Oil-Free Pressed Powder
This light, oil-free compact powder formula contains 15% Azelaic Acid, which is well known as a powerful anti-acne agent that provides antibacterial, comedolytic (acne prevention), sebum-controlling, and anti-acne effects. lightening, which makes it an ideal foundation. for oily or acne-prone skin.
Benefits include non-comedogenic, even when wearing long-lasting foundation; sebum control; fights inflammation; lightening of skin tone; delivers superior levels of coverage and photogenic skin; and is suitable for combination, oily or acne-prone skin.