Beauty giant Amorepacific wishes to “Create a smart future together”

Inspired by the “Amore Heart”, Amorepacific’s booth symbolizes its constant confidence in investing in the Chinese market, an increasingly enterprising spirit of innovation and a heart of continuous contribution to society.

World-renowned cosmetics giant Amorepacific attends the 5th China International Import Expo with seven brands, more than 500 selected exhibits and nearly 20 new products under the theme “Creating a Smart Future Together”.

This year marks the 30th anniversary of the establishment of diplomatic relations between China and South Korea, as well as the 30th anniversary of Amorepacific entering the Chinese market.

Amorepacific will hold its exhibition in the consumer goods section of the expo, demonstrating advanced innovative technologies, digital transformation strategies and sustainability concepts in all aspects. By participating in the CIIE, the company affirms its confidence and commitment to the Chinese market.

Inspired by the “Amore Heart”, one of the elements of the company, Amorepacific’s booth symbolizes its constant confidence in investing in the Chinese market, an increasingly enterprising spirit of innovation and a heart of continued contribution to society.

First show of heavy new products, upgrade of star products

As an important overseas strategic location of Amorepacific, China, with its vast market and enormous consumption potential, stimulates the continuous investment of the main R&D forces of enterprises and accelerates the introduction of new products and technologies.

Over the years of in-depth market cultivation and profound oriental aesthetic insight, Amorepacific has been able to accurately position consumer demand and provide consumers with a wonderful experience of continuous upgrading with rich and advanced technologies.

LANEIGE, a youth skin expert brand under Amorepacific, globally launches LANEIGE Perfect Renew 3X series at the expo.

LANEIGE Perfect Renew 3X Signature Serum is packaged in innovative 3-tube packaging, combining firmness, light lines and the essence of skin shine, with a synergistic amplification effect of “1+1+1>3”, enhancing traces of skin aging in multiple ways to develop a healthy glow effect.

Primera, committed to pursuing the power of nature with science and technology, brings Primera Hydro Glow Treatment Essence to the world stage for the first time.

The product contains Phytobiotics ™ and seed saponin, which can help delay the signs of aging in the skin in terms of hydration, elasticity and resistance to wrinkles.

In addition, Sulwhasoo, Amorepacific’s luxury skincare brand, is also reaching out to Chinese consumers with its flagship product, Sulwhasoo First Care Activating Serum, a limited edition 25th anniversary set. The Innisfree brand, acclaimed by young Chinese consumers, is launching its Collagen Peptide Essence Cream for the first time in China on the CIIE stage.

Deeply cultivate personalized technology to create an intelligent beauty world

Focusing on the future development trend of beauty, Amorepacific, based on a solid product base and integrating advanced technology, provides the public with an imaginative beauty technology experience from the process of product use to a sustainable lifestyle. : The bath attendant’s “Mind-linked Bathbot” personalized personalized service will add fun to the bath through an emotional customization “bath ball” for guests to relax.

The functional cosmetics “Formularity” instant customization instrument, which won the CES 2021 Health & Wellness Innovation Award, can produce targeted ampoule essence in real time for specific skin concerns.

The “Bespoke Neo” personalized personalized service uses the skin color measurement program jointly developed by Amorepacific and the Korea Academy of Science and Technology. Amorepacific also replicates its “Refill Station” located in the new concept environmental protection packaging store “Amore Store Hair & Body” in Seoul, South Korea. It opens up new ideas for the sustainable development of the future beauty consumer market.

Beauty giant Amorepacific wishes

The exhibition space of innovative technologies and the sustainability of beauty at the Amorepacific stand.

30 years in China to create a sustainable future together

“Hosting the CIIE for five consecutive years demonstrates the Chinese government’s firm determination to support trade liberalization and economic globalization, and the stable and open Chinese market provides strong growth momentum for the sustainable development of the economy. world,” said Mike Hwang, president of China Amore-Pacific.

“We are amazed by the strong resilience and enormous potential of the Chinese economy. We will seize every opportunity to continue iterating on beauty products and research and development technologies at the speed of the CIIE, and bring to overseas new fashionable products, beauty technology, digital experience and sustainable fashion in the Chinese market, and seize new opportunities in the Chinese market.”

The dynamic Chinese market has provided a rich opportunity for Amorepacific’s development, enabling its beauty business to continuously flourish in China. In return, Amorepacific will always adhere to the mission of “Creating a MORE beautiful world” and give back to the Chinese market step by step, the company said.