A victory for the skin with hyaluronic acid – The New Indian Express

Express press service

A quick Google search for hyaluronic acid leads to pages full of options for facial moisturizers, serums and face masks from a barrage of brands, all of which boast this substance as a key ingredient. .
in their products.

Over the past year, hyaluronic acid has obviously become a sought-after ingredient in skincare. But what is this magic potion that everyone is looking for?

Hyaluronic acid is a polysaccharide – basically starch that is already present in our skin tissues and acts as a storage device for water molecules. It is responsible for maintaining skin tone, texture and hydration. “Hyaluronic acid is considered the hydrating agent of collagen, which in turn keeps the skin elastic and lifted,” says Dr. Renita Rajan, Consultant Dermatologist, RENDER Skin and Hair, a skin clinic based in Chennai.

It is when the skin is unable to replenish its water level that one needs outside help in the form of moisturizers or serums. “Up to the age of 25, the skin replenishes itself with the hyaluronic acid present in the body. But after 25 years, the skin tissues and the replenishment cycle become slow.

This is when you should start applying a hyaluronic acid serum or moisturizer to restore the skin’s water-fluid barrier,” says Dr. Chytra Anand, founder of Kosmoderma Clinics and SkinQ. .

While keeping your skin nourished by drinking plenty of water, maintaining a good diet, or using good quality moisturizers isn’t new knowledge, hyaluronic acid awareness obviously is, so much so that brands have began exposing its percentage in product composition in large, bold fonts on product packaging. A 2021 report by Grand View Research, a US-based market research and consulting firm, valued the global hyaluronic acid market at $8.9 billion while predicting an annual growth rate of 7.45% between 2022 and 2030.

Delhi-based Mandeep Kaur, who uses the hyaluronic acid sheet mask, says the product has worked wonders for her. “Having extremely dry, stretchy and irritated skin, the hyaluronic acid sheet mask instantly left my skin not only hydrated but also hydrated. My skin looks healthier and more radiant. Using the mask did not cause any rash or allergy, which I’ve experienced with other skin care products,” says the communications professional.

According to Anand, the popularity of hyaluronic acid can be attributed to people’s increased access
to information on the molecule and its benefits. In India, in particular, the fandom tends to be high as “60% of Indians have sensitive skin, which tends to be more dry and dehydrated”.
Besides being used as a topical agent, hyaluronic acid can also be injected into the layers of the skin. Known as the prophilo treatment, the procedure promises natural lifting, freshness and radiance to the skin. It was also named one of the top beauty trends of 2022 by industry leaders. “In the treatment, the hyaluronic acid molecule is injected into the dermis, where it forms small reservoirs of acid and slowly increases skin hydration,” Anand explains.

Now that you know all about this magic potion, how are you going to take yours?

A quick Google search for hyaluronic acid leads to pages full of options for facial moisturizers, serums and face masks from a barrage of brands, all of which boast this substance as a key ingredient. of their products. Over the past year, hyaluronic acid has obviously become a sought-after ingredient in skincare. But what is this magic potion that everyone is looking for? Hyaluronic acid is a polysaccharide – basically starch that is already present in our skin tissues and acts as a storage device for water molecules. It is responsible for maintaining skin tone, texture and hydration. “Hyaluronic acid is considered the hydrating agent of collagen, which in turn keeps the skin elastic and lifted,” says Dr. Renita Rajan, Consultant Dermatologist, RENDER Skin and Hair, a skin clinic based in Chennai. It is when the skin is unable to replenish its water level that one needs outside help in the form of moisturizers or serums. “Up to the age of 25, the skin replenishes itself with the hyaluronic acid present in the body. But after 25 years, the skin tissues and the replenishment cycle become slow. This is when you should start applying a hyaluronic acid serum or moisturizer to restore the skin’s water-fluid barrier,” says Dr. Chytra Anand, founder of Kosmoderma Clinics and SkinQ. . While keeping your skin nourished by drinking plenty of water, maintaining a good diet, or using good quality moisturizers isn’t new knowledge, hyaluronic acid awareness obviously is, so much so that brands have began exposing its percentage in product composition in large, bold fonts on product packaging. A 2021 report by Grand View Research, a US-based market research and consulting firm, valued the global hyaluronic acid market at $8.9 billion while predicting an annual growth rate of 7.45% between 2022 and 2030. Delhi-based Mandeep Kaur, who uses the hyaluronic acid sheet mask, says the product has worked wonders for her. “Having extremely dry, stretchy and irritated skin, the hyaluronic acid sheet mask instantly left my skin not only hydrated but also hydrated. My skin looks healthier and more radiant. Using the mask did not cause any rash or allergy, which I’ve experienced with other skincare products,” says the communications professional. According to Anand, the popularity of hyaluronic acid can be attributed to people’s increased access to information about the molecule and its benefits.In India, in particular, the fandom tends to be high as “60% of Indians have sensitive skin, which tends to be more dry and dehydrated”.As well as being used as topical agent, hyaluronic acid can also be injected into the layers of the skin. Known as the prophilo treatment, the procedure promises a natural lift, freshness and radiance to the skin. It has also been named one of the main trends beauty of 2022 from industry leaders. “In the treatment, the hyaluronic acid molecule is injected into the dermis, where it forms small reservoirs of acid and slowly increases skin hydration,” Anand explains. Now that you know all about this magic potion, how are you going to take yours?